Field Note
What a senior CIO actually reads in a software RFP response.
Field notes from forty enterprise procurement cycles we participated in over the last three years. What gets read, what gets skipped and what disqualifies a vendor in the first ten minutes.
A senior CIO reads an RFP response the way a senior investor reads a pitch deck — the first two pages decide whether the rest gets read.
- Skipped: the "about us" section and every logo wall
- Read: the reference-customer list, especially the ones they have not heard of
- Read carefully: the security section, but for what is missing more than what is claimed
- Disqualifying: an implementation timeline that does not name a lead engineer
I do not care how many customers you have. I care whether one of them will pick up the phone when I call.